Timberland’s Construct:10061 program announced a partnership with Epic Games’ Unreal Engine and Conceptkicks on Twitter. They will be working together to create four unique “Metaboots” for various trails and lands in the Fortnite metaverse.
The creative strategy bringing Construct:10061 into Fortnite was led by Metavision. They have described the project as a “one-of-a-kind design innovation experience that blends physical and virtual worlds”. They also stated that the hope is to “reimagine” the way physical products are designed in real life and then used in the metaverse for web3 gaming communities.
Centered on Timberland’s Construct:10061 program, the partnership will bring Fortnite players and Timberland footwear fans into various playable trails. “The Timberland Parkour Trails” will be a set of immersive gaming experiences that takes place on custom Fortnite islands featuring the Arctic, Desert, and Forest biomes. Players will be invited to wear the Construct:10061 “Metaboots” designed for each of the different trails.
The Construct:10061 Fortnite experience is launching at Timberland’s flagship Orefici11 store during Milan Design Week. Guests will be able to try on physical prototypes, witness live gameplay, and participate in real-time as a fifth “Metaboot” is created in Fortnite.
