Disney has hired Mark Bozon as “VP of Next Generation Storytelling Creative Experiences” to build out their metaverse. Disney has previously released NFTs from its subsidiaries, including Pixar, Marvel and Star Wars. These web3 projects were created in collaboration with VeVe – an app-based marketplace for premium licensed digital collectibles. Disney is now making further moves in their metaverse journey by hiring a former Apple executive to head their metaverse creative strategy.
Mark Bozon spent 12 years at the tech giant, Apple, before making the switch to the entertainment giant, Disney. Mark Bozon is a veteran in the tech space, working with Apple for 12 years in various positions. These included the Games Creative Director of Apple Arcade and a Senior Games Editor of the App Store. Before this, he worked with IGN and Electronic Gaming Monthly in writing and editing roles.
It is exciting to see big brands with large IPs breaking into the web3 space. What kind of web3 game would you be interested in seeing from Disney?
