Crypto exchange platform Binance has partnered with Khaby Lame, the most-followed creator on TikTok, to increase the awareness for web3. The influencer is going to act as a global brand ambassador for the exchange, helping tackle myths surrounding the crypto and blockchain space.
Khaby Lame recently became famous on TikTok – gaining 142 million followers with his videos calling out “do-it-yourself content creators that make things too complicated”. Apart from creating content around web3 and clearing up the myths, the TikTok star will also be creating nonfungible token (NFT) collections with Binance, with the goal of enhancing engagement with his fans.
The onboarding of the TikTok star into Binance follows the firm’s efforts to work with big celebrities. Last week, Binance also partnered with football star Cristiano Ronaldo to introduce his fans into the Web3 space through NFTs.
