Meta Hollywood is a “virtual community for movie lovers, studios, and creators”. It was launched by Animoca Brands in partnership with the Planet Hollywood Group. They just announced on Twitter a new partnership with The Sandbox to create Hollywood-themed gamified experiences.
Meta Hollywood has acquired a considerable plot of LAND in The Sandbox, where it will host “Hollywood-themed events and experiences in a Hollywood backlot studio format”. Meta Hollywood will allow users in The Sandbox to explore different themed backlot experiences, including horror and action sets, holiday-themed environments, red carpet premiere events, and a memorabilia museum.
Visitors will also have access to a marketplace of memorabilia and other Hollywood-themed voxelized assets based on Planet Hollywood’s real-life movie memorabilia collection. Purchasing any of these assets will apparently unlock exciting perks that will evolve as the new LAND develops.
