Burberry announced at the end of June 2022, that the brand will be partnering with Mythical Games for a second consecutive year to offer users of their flagship title, Blankos Block Party, a unique branded gaming experience.
This announcement follows Burberry’s partnership with Mythical Games in 2021 with the launch of a non-fungible token (NFT) collection within Blankos Block Party. Burberry was the first luxury brand to feature in the title, paving the way for digital ownership in gaming. After a sell-out launch last summer, Burberry introduced last month a new character, new accessories and a branded virtual world inside the playful NFT-based game.
Burberry is continuing to deepen its partnership with Mythical Games’s Blankos Block Party, by building a branded virtual world, adding more characters and releasing virtual accessories in the blockchain-based game. Just yesterday Mythical Games announced new features to the continued partnership with Burberry with a new live event in addition to the Burberry Oasis and recent Minny B drop.
