MTV recently announced a new category for the Video Music Awards (VMAs) – the “Best Metaverse Performance” category. The six nominees are Ariana Grande, BLACKPINK, BTS, Charlie XCX, Justin Bieber, and Twenty-One Pilots.
The introduction of a new award category for events in the metaverse is another exciting example of how popularity for the space is growing. BTS were nominated for their YouTube ESCAPE2021 performance which featured Minecraft avatars of the BTS members. BLACKPINK has been nominated for the group’s recent collaboration with PUBG Mobile.
According to an MTV spokesperson: “We saw the opportunity to highlight and honor some of the best, most impactful executions of this – and celebrate artists who have found creative ways to use these spaces – which led to the addition of ‘Best Metaverse Performance’ category this year.”
