Gaming and social media research and marketing executive Jonathan Stringfield has written a new book called: “Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies”. Now available for pre order.
The book is hoping to “deliver a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games”.
According to Jonathan’s website, prospective readers can look forward to:
– An introduction to why marketers and executives should pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry.
– Explorations into the psychology and motivations of gaming, and implications towards messaging and brand safety.
– Practical discussions of gaming as a competitive platform or streaming viewing experience.
– Examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse.
