Snapple has created an NYC-styled bodega in the Decentraland Metaverse. The virtual installation in Decentraland comes with savings of $1.39 to visitors who complete its scavenger hunt and register their PayPal wallets.
The virtual New York City-style corner store was debuted by Snapple in the Decentraland metaverse on Wednesday, bodega cat included. The entire installation is an advertisement for Snapple’s newest “Elements” drink collection. Buying the bottles has web3 upsides too: Each “in real life” (IRL) drink comes with a code to claim a non-fungible token (NFT) wearable, according to the company’s website.