Chipotle Mexican Grill is launching a “cook-to-earn” gaming experience in the Roblox metaverse – called “Chipotle Burrito Builder”. Users who successfully complete the game will earn virtual Burrito Bucks and can unlock exclusive virtual items. The first 25,000 Roblox users who finish the Chipotle Grill Simulator will earn a free entrée code that can be used on the Chipotle app, Chipotle.com or Chipotle.ca to try Garlic Guajillo Steak in real life.
The new Chipotle Grill Simulator on Roblox will feature Chipotle’s head chef Neville Panthaky as he guides Roblox users through the authentic cooking techniques and unique framework of ingredients required to make the Garlic Guajillo Steak. The virtual introduction to Garlic Guajillo Steak in the Roblox metaverse is designed to educate guests on Garlic Guajillo Steak’s various cooking techniques and flavor profiles thereby supposedly enhancing their experience when trying the new menu item IRL.
