Mercedes-Benz just announced it will be extending its esports commitment with Riot Games through to 2025. The German luxury car brand has been the exclusive automotive partner of the global League of Legends esports events since 2020. As part of the partnership, Mercedes will remain known as League of Legends esports exclusive automotive partner, and the deal will apparently see the pair “stepping up how they work together”.
The partnership started with the Worlds 2022 Championship Rings. Mercedes teamed up with Aether Diamonds to produce a piece of jewelry that is made by taking CO2 out of the atmosphere, thus promoting sustainability and highlighting ecological impacts. The pair will also be collaborating on a highlights series for the World Championship, one of which will be the trophy ceremony at the end of the tournament.
Interestingly, Unity also recently announced a new partnership with Mercedes-Benz. One in which the Unity engine will be used to power the infotainment domain of the MB.OS operating system. It will roll out to the first vehicles in 2024.