Animoca Brands just announced that it has entered into a “Membership Interest Purchase Agreement” to acquire WePlay Media Holdings LLC. WePlay is the sole shareholder of XXL Racing LLC, an official licensee of MotoGP™, and WePlay Media LLC, the developer of the popular MotoGP™ Championship Quest.
WePlay Media was founded in 2014 by Graeme Warring and racing video game veteran Mark DeSimone. It was established to develop MotoGP™ Championship Quest, a major mobile game for the MotoGP™ brand.
Following the acquisition by Animoca Brands, Graeme Warring, COO of WePlay Media, will apparently continue to lead WePlay Media and will drive MotoGP™ projects, working with Animoca Brands’ REVV Motorsport team, which operates the blockchain game MotoGP™ Ignition.
Animoca Brands and WePlay Media plan to integrate the REVV ecosystem with WePlay Media’s products to deliver play-and-earn opportunities, build on existing partnerships, and welcome new partnerships to amplify fan engagement.
