Lionel Messi has announced a new partnership with Sorare, the web3 player-owned fantasy sports game. Lionel Messi will be joining other famous athletes already promoting Sorare such as soccer’s Kylian Mbappé and tennis’ Serena Williams. Sorare says it is planning to accelerate its game development by working with Messi.
Lionel Messi is one of the greatest soccer players in the world – he is the winner of the Ballon d’Or award seven times, soccer team Barcelona has 35 trophies thanks to him and he has been in the UEFA Champions League over 150 times.
Nicolas Julia is the Co-Founder and CEO at Sorare. Sorare is a combination of a free-to-play fantasy sports game with digital collectibles. For each card players can get is an NFT. The artificial scarcity enforced by the NFTs will, hopefully, let owners actually feel like they’ve got something special. Since 2018 Sorare has grown to more than 2 million users in over 185 countries. It works with over 300 different sports teams and organizations.
