The Sandbox announces a new three-part LAND sale in collaboration with Tony Hawk, Snoop Dogg, Playboy, and more. As of November 24th, players will be able to buy new LAND on Sandbox. LAND is referred to the virtual real estate that makes up the Sandbox game/metaverse. These NFTs are available on digital marketplaces like OpenSea for users to buy, sell, trade, etc.
There will be three waves of land sale on the platform, which has been named “California Dreamin”, “The Galleria”, and “Voxel Madness”. The initial “California Dreamin” wave features homegrown California-based brands like Playboy, and legendary rapper Nipsey Hussle’s “The Marathon Clothing.”
After the first wave of the land sale, the second wave starts on December 1st. The second wave will have LAND sales with partners like Cipriani, TIME, and more to be announced soon. “The Galleria” will contain neighborhood experiences spanning virtual fashion, hospitality, and media.
Sebastien Borget, co-founder and COO of The Sandbox, stated:
“By including multiple brands that share a similar theme, like the California brands of California Dreamin’ […] users now have the chance to be neighbors of multiple partners that share a similar theme, like choosing the district you want to live in for a city.”
