Ashton Kutcher has apparently invested in Pearpop, the celebrity-focused social media startup. The newest round of funding brought in $18 million and Pearpop is now apparently valued at $300 million. The latest fundraising attracted backing from Guy Oseary’s Sound Ventures, Alexis Ohanian’s Seven Seven Six, Blockchange Ventures, Avalanche’s Blizzard Fund, and C2 Ventures.
Pearpop says it allows creators and brands to market their products by collaborating with celebrities like Madonna and influencers like Sommer Ray. These celebrities and influencers use their social media platforms like TikTok to promote the brands they collaborate with, with Pearpop providing insights and a compensation mechanism.
Pearpop’s marketplace has attracted some of the world’s leading brands including Amazon, Netflix, Chipotle, Rakuten, Universal Pictures, Sonos, and Beyond Meat. Moreover, celebrities like Doja Cat, The Weeknd, Madonna, Shawn Mendez, and Post Malone are using the platform.
Pearpop CEO and founder Cole Mason said the platform now has more than 200,000 creators.
Notably, the company is working on a blockchain-based product called Pearproof. Which allows celebrities to sell NFTs from their social media posts. The Viral NFT platform allows NFTs to gain in value based on the popularity of the underlying social media posts.
