CEO Michael J. Smith reveals Nifter has raised $40 million in its most recent seed round. The new capital will apparently be going towards its global expansion campaign. The company also recently said it will be expanding its NFT marketplace beyond music to include art, video, and memorabilia non-fungible tokens (NFTs). Nifter’s first version is already live and they will be rolling out the global version in the next week.
The blockchain platform has also launched a production arm to spearhead partnerships with artists. The unit is targeting live events and the distribution of music/video to iTunes, Spotify, and Netflix, where artists will be able to use NFTs as event tickets and for tracking royalties.
The Nifter NFT marketplace is headed by CEO Michael J. Smith and CFO Michael Handelman, with Raymond Brothers of RocNation Sports also joining the team. The company’s main focus is becoming one of the largest publicly traded NFT art marketplaces.