The Sandbox partners with Wunderman Thompson to develop new experiences in the metaverse. The partnership will apparently “provide Wunderman Thompson with the tools and solutions to create custom brand experiences in The Sandbox metaverse”.
Wunderman Thompson has said it will work closely with The Sandbox to strengthen its ability to help brands optimize their relevance within web3 culture by creating engaging interactive experiences and activating their fans and customers. This creative transformation will put Wunderman Thompson at the forefront of a new era of digital engagement centered around web3.
The partnership will apparently include a new training program to upskill thousands of Wunderman Thompson creatives and technologists on how to create custom brand experiences in The Sandbox, and how to use VoxEdit and GameMaker tools for building digital assets and experiences in The Sandbox. This new metaverse program will consist of three separate tracks for executives, creative practitioners, media experts, and strategists.
Mathieu Cervety is currently the Ecosystem Partnerships Director of The Sandbox. Justin Peyton, Chief Transformation & Strategy Officer, Wunderman Thompson APAC.