House of Blueberry partners with Boy Meets Girl to create a collection of digital wearables on Roblox. The collection includes Boy Meets Girl branded leggings, short-sleeve tops, long-sleeve tops, and beanies. Inspiration was taken from the brand’s “cool kid” style. The four unisex digital wearables are representative of Boy Meets Girl’s bestsellers and brand staples.
House of Blueberry was founded by Mishi McDuff in 2012 as a solo creator and it started partnering in digital fashion with brands like Jonathan Simkhai, Natori, and Overwolf. To date, the brand has apparently sold over 20 million units of virtual clothing and has a customer base of close to half a million. In addition to Roblox, Blueberry is live on multiple web2 and web3 metaverse platforms, including The Sims and Second Life.
Boy Meets Girl chief creative officer is currently Stacy Igel.
