Nexus just announced a raise of $10 million in funding to expand its in-game software for “Support-a-Creator” programs. Griffin Gaming Partners led the Series A round with participation from Sony Innovation Fund and Valhalla Ventures. Previous backers include Pace Capital and S3 Ventures. Lastly, two well-known content creators CohhCarnage and Berlezzy partook.
“Support-a-Creator” programs reward content creators that promote games to their audience. Players can enter a creator’s code during checkout and a portion of sales revenue will be shared with the creator. This not only incentivizes creators to drive traffic to games but can also lead to another revenue stream making content creation more sustainable. Epic Games’ Fortnite popularized this program and more titles have been adding them since.
Justin Sacks, CEO of Nexus, stated:
“This investment will allow us to continue building out the self-service side of the Nexus platform, which will enable rapid implementation of Support-a-Creator programs — helping publishers and content creators succeed in the ever-evolving video game industry.” 
