Anirudh Pandita & Ashwin Suresh, co-founders of Loco, announce a partnership with Avalanche blockchain. The Indian game streaming platform is building a suite of Web3 products that will bring fan experiences via the custom Avalanche Subnet. Loco recently raised $42 million and partnered with other gaming publishers like Krafton, Activision, Ubisoft, Riot Games, Red Bull, NBA 2K League, and Logitech G.
Loco’s users will also be able to freely trade Loco Legends collectibles with other assets on Avalanche. Additionally, Loco will receive support from Ava Labs through the Multiverse incentive program, helping launch its collectibles marketplaces.
John Wu, president of Ava Labs, stated:
“Pioneers like Loco are breaking new ground with ways to use digital collectibles for both fan engagement and applications layered on top that was previously not possible.”