Peloton’s vice president of fitness programming, Robin Arzón reveals Swagger Society – a Web3 lifestyle membership club that aims to “foster a fitness community in Web3”. The fitness industry has long used gamification methods to motivate health and wellness.
Swagger Society will apparently offer more than working out – through augmented reality (AR) games and virtual reality (VR) headsets. The fitness industry’s culture is similar to that of Web3, which places a major focus on incentivizing participation.
Last year, a new fitness-oriented category of blockchain gaming called move-to-earn (M2E) games tested the theory that rewarding consumers with crypto tokens would motivate them to exercise.
StepN reported $122.5 million in profits in the second quarter of 2022, and its ecosystem token GMT has a total market cap of over $231 million. Moreover, StepN says its users ran more than 104 billion miles in the process of earning their crypto last year.
