Netflix games coming to TV screens & partnership with Sandbox VR using “Squid Game” IP
Sandbox VR and Netflix are working on a “fully immersive Squid Game virtual reality experience”. Launched in September 2021, Squid Game is a survival horror series where game show contestants had to battle each other in games where the losers die. Millions of Squid Game fans have viewed over 1.65 billion hours of the show, making it Netflix’s most-watched show of all time (at the time of reporting).
Steve Zhao, CEO of Sandbox VR, said he wants to create the future of entertainment by building the world’s most immersive experiences using bleeding-edge virtual reality technology.
In November 2021, the company raised $37 million. Investors include Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners, and Craft. Individual investors include Justin Timberlake, Katy Perry, Kevin Durant, and Will Smith.
Sandbox VR patented motion-tracking technology, which captures the movements of a player’s entire body, combined with a high-quality haptic system to provide players with unprecedented realism and complete immersion that’s not possible with home VR or other location-based VR platforms.
