The Sandbox recently announced on Twitter a partnership with Lionsgate. They are working together to build a “film-themed entertainment destination in the metaverse”. They will be creating experiences based on multiple film franchises starting with Action City, which will feature Hellboy.
Lionsgate is a global content leader who previously partnered with Millennium Media to develop “Action City”. Lionsgate will be the first major film and television studio to enter The Sandbox. Lionsgate’s LAND in The Sandbox will host film-themed experiences and voxelized characters for players.
“Action City” will launch with film franchises including Rambo, The Expendables and Hellboy. Additionally, voxelized items will serve as more than visual props. They will offer players utility as items that can be equipped on player Avatars, the 3D representations of users in the metaverse, or used in original experiences created by players.
