McKinsey & Co. recently released a report called “Value creation in the metaverse”. Their research shows the metaverse could grow up to $5 trillion in value by 2030. The report highlights that e-commerce is one of the largest economic forces worth $2.6 trillion. This is more than figures for virtual learning ($270 billion), advertising ($206 billion), and gaming ($125 billion).
The report builds on multiple insights and analyses, including a survey of more than 3,400 consumers and executives on the adoption of the metaverse, its potential, and its likely impact on behavior. Already this year, companies, venture capital, and private equity firms have invested more than $120 billion in the metaverse. This is more than double the $57 billion invested last year.
The report states there are multiple factors driving this investor enthusiasm. These include ongoing technological advances across the infrastructure required to power the metaverse. Demographic tailwinds. Increasingly consumer-led brand marketing and engagement. And lastly, increasing marketplace readiness as users explore today’s version of the metaverse, which is largely driven by gaming while applications emerge in socializing, fitness, commerce, virtual learning, and other uses.
The report highlights that already there are more than three billion gamers worldwide who have access to different versions of the metaverse.
