The high-end luxury fashion house, Gucci, just announced on Twitter that they are buying into their first decentralized autonomous organization (DAO) via a new partnership with the non-fungible token (NFT) marketplace, SuperRare.
Gucci stated that they have squired $25,000 worth of $RARE tokens to join the SuperRareDAO. With its buy-in, Gucci also announced that they will be launching the “Vault Art Space”. This exhibition will include a selection of NFT artworks by 29 artists. The exhibition will be titled “The Next 100 Years of Gucci”. It will consist of a series of collectible art pieces that consider Gucci’s heritage and future. Gucci will be working with artists and selling art through their “Vault” which will be powered by SuperRare technology.
The exhibition will be on display and auctioned off directly on Vault’s website, which is housed by Gucci, in three drops. The first drop will be from June 23rd to July 1st, 2022. This will be followed by the second drop, between July 7th and July 15th. The third is rumored to take place between July 21st to July 29th.
