About two years ago, Reddit launched a new Avatar Builder, allowing individuals to generate and customize their own personal avatar – a new way to display identity on Reddit. Shortly after, they made accessories, outfits, and hairstyles available to allow for more individual expression. They also brought redditors custom avatars in collaboration with partners like Netflix, Riot Games, and the Australian Football League (AFL).
Reddit has now just announced on Twitter the launch of a Polygon-based “Collectible Avatars” for users. The Collectible Avatars will be backed by blockchain technology, giving purchasers rights to use the art on and off Reddit. The avatars can be stored and managed on Reddit’s own blockchain wallet, Vault, which is currently used to earn blockchain-based community points and spend them on in-app features such as badges. The company said customers do not need an existing crypto wallet to purchase these non-fungible tokens (NFT) but can use credit or debit cards to buy the assets.
Approximately ninety designs have been produced in collaboration with independent artists, with the total number of NFTs going for sale in this early-access phase being in the “tens of thousands,” Reddit said. The NFT avatars will initially be available to members of the “CollectibleAvatars” invite-only subreddit.
