Toonstar is a web3 animation studio that co-produces The Gimmicks with Mila Kunis’ company Sixth Wall. Toonstar announced on Twitter that it will partner with retail chain Hot Topic, Inc. to provide NFTs and web3 experiences for its original projects and Hot Topic products. With Hot Topic’s 800 stores across the U.S. and 11 million existing members of The Hot Topic HT Fanatics community, the company said they hope to onboard new users to the web3 space.
Toonstar will support Hot Topic in initiating in-store NFT sales, facilitating physical NFT merchandise redemption, and helping to bring customers’ favorite brands carried in-store to web3. Additionally, Toonstar, which co-produces web3 Show The Gimmicks with Mila Kunis’ company Sixth Wall, will offer exclusive NFTs and show merchandise through the store.
The official launch of the partnership will be on July 21st at San Diego Comic-Con. Hot Topic NFT community members will get the chance to have a cameo feature in an episode of the show.
