Unity recently announced that it’s entered into an agreement with IronSource. The latter will merge with Unity and become a wholly-owned subsidiary. The all-stock transaction values IronSource at about $4.4 billion and is expected to close on Q4 2022. Unity shareholders will own 73.5% of the combined company, while IronSource shareholders will own 26.5%. IronSource’s CEO, Tomar Bar-Zeev, will join Unity’s board of directors following the merger.
Following the merger, Unity’s game engine, ad platform, and gaming services will merge with IronSource’s mediation, publishing, and monetization solutions. According to Unity, this will “give developers a seamless and interoperable way to create, grow, and monetize their creations across their lifecycle.”
