FC Barcelona just announced that blockchain-powered fan engagement and rewards platform Socios.com will become a strategic technology partner. With the aim of accelerating FC Barcelona’s blockchain, NFT and digital assets, and web3 strategies.
The partnership will see Socios.com owner and technology provider Chiliz invest $100 million in Barça Studios to acquire a 24.5% stake in the Club’s digital content creation and distribution hub.
Barça Studios is leading the Club’s creation of NFTs and metaverse projects and spearheading FC Barcelona’s digital strategy to deliver projects that hope to engage, reward, and build connections with its global fanbase. The new partnership will apparently enhance the Club’s ability to deliver meaningful digital products to fans and build new long-term sustainable revenue streams.
