The Jadu Mirrorverse is described as an “Augmented Reality game-world built around virtual items owned by its community of players”. Jadu just announced that it will launch thousands of avatars built on non-fungible tokens (NFTs) as it prepares for its augmented reality metaverse.
The Los Angeles-based company plans to sell 11,111 NFT avatars at the end of the month. The NFT sale is part of their larger ambition to create a real-world AR gaming experience and ecosystem.
Jadu has raised a significant amount of capital to date – totaling $45 million. This includes their most recent raise of $36 million in a round led by Bain Capital Crypto. Back in December of 2021, Jadu also announced a $7 million Seed Round to accelerate the rapid progress of their web3 AR platform. The round was led by General Catalyst and Metapurse – with participation from LionTree, Coinbase Ventures, The VR Fund, and PKO Investments & Progression Fund.
