Halliday recently announced the raise of $6 million in a seed round led by a16z crypto to “supercharge ownership in games and the metaverse”. Participating investors included: Hashed, a_capital, SV Angel, Immersion Partners, Sabrina Hahn, and more.
Halliday says it is being built for “players who want a virtual avatar to experience a new game, a distinctive skin to express themselves, or an epic sword to beat the final boss”. The company’s goal is to empower players through ownership of in-game NFTs and to make the transition from web2 to web3 more accessible to everyday gamers.
Halliday integrates directly with games and marketplaces as an alternative payment option at checkout, offering players a seamless way to secure ownership and pay for their NFT over time. Their solution is designed to be as easy and transparent as possible for the user with no surprises or hidden fees.
