MTV recently announced a new category for the Video Music Awards (VMAs) – the “Best Metaverse Performance” category. The six nominees are Ariana Grande, BLACKPINK, BTS, Charlie XCX, Justin Bieber, and Twenty-One Pilots. This was previously covered in a news report by RE3W and Game Fund Partners.
Now, MTV has announced that they are creating a virtual space in Roblox as part of this new category of awards for the VMAs (recognizing musical performances in the metaverse). MTV is partnering with Super League Gaming Inc. and Sonar Studios to build the space.
MTV initially pioneered an expedition into the metaverse through the popular Microsoft game Minecraft. Executives from MTV and Paramount Media Network are now attempting to bring the MTV Video Music Awards (VMAs) to a broader audience on Roblox.
Other Roblox games will feature virtual billboards that will take them to the VMA experience. Users will get a chance to vote for their favorite metaverse performance through MTV logo tokens gleaned from playing three VMA-related games.
