The Sandbox just announced a new partnership with ITV Studios to bring Gordon Ramsay’s award-winning TV show Hell’s Kitchen into the metaverse. The space will feature a virtual restaurant, giving players the chance to “feel the heat” in a cooking-themed game in The Sandbox.
ITV will host Hell’s Kitchen restaurant experiences designed with inputs from Chef Ramsay on an exclusive plot of LAND. Just like the hit reality show, players will have to “create outstanding new dishes, win competitions, and collect recipes to compete for a chance to make it to Head Chef”.
Gordon Ramsay stated: “There’s nothing more exciting to me than chartering new territory, whether that’s creating a signature dish, a new restaurant concept, a new show, or now a virtual experience in The Sandbox. I’ve been fascinated by The Sandbox and its offering in the metaverse. I couldn’t think of a better platform to bring the high energy of my Hell’s Kitchen restaurant and brand.”
Apart from the chef-themed game, The Sandbox will also release Hell’s Kitchen-themed assets along the way. This includes limited edition Gordon Ramsay NFT avatars that players and creators can add to their virtual experiences.
