GGWP Academy just announced a raise of $1.125 million in funding. The investors include Adidas’ founder Adi Dassler’s family, Flying Fox Ventures, Scale Investors, and Euphemia as well as leAD Sports and Startmate accelerators. GGWP Academy is described as an e-learning platform that helps gamers “earn and learn”.
Founded by Jacqueline Garrett in Melbourne, Australia, the company offers content creators and streamers a chance to invest in their own futures with equity crowdfunding campaigns. Jacqueline Garrett started the company in 2018 to support her son Max, who was the youngest esports pro and content creator on YouTube in Australia.
Since its launch, GGWP Academy has been teaching thousands of global influencers how to become best-in-class content creators and giving them opportunities to work with the world’s biggest brands. GGWP Academy has won contracts with brands including Electronic Arts, Logitech, Casio, Cheezels, Indomie, Pushas, and 2K.
Now the company is expanding into the U.S. with the launch of GGWP Academy’s automated marketplace, which it believes will help thousands of creators build their following and monetize content through matched brand sponsorships.