Okay Bears, the popular non-fungible token (NFT) project on the Solana blockchain, is teaming up with global entertainment leader IMG to launch new consumer products and web3 gaming experiences. IMG will now be the exclusive global licensing representative for the community-focused web3 project.
Okay Bears consists of 10,000 “well-dressed” bears sold as pfp NFTs. The project apparently made $18 million in sales within 24 hours of its April 2022 launch on the NFT marketplace Magic Eden. Co-founded by graphic designer Kais and former engineer Suby, the project has promised merchandise drops, live events, and brand collaborations for its holders.
IMG has previously worked on licensing deals with other youth-focused brands like Fortnite, Lego, and Angry Birds. Bruno Maglione, president of licensing at IMG, said that the Okay Bears’ “brand message and values” will be reflected in future creative collaborations and products.
