Well-known retail giant Walmart is allowing consumers to experience the metaverse through the launch of two new experiences in the gaming platform Roblox. The move comes after Walmart filed seven trademarks at the end of December 2021 that signaled its plans to make and sell virtual goods in the metaverse.
Walmart has created two experiences, one called Walmart Land and the other Walmart’s Universe of Play. Walmart Land will include a virtual merchandise store, while Universe of Play contains various toy worlds and games.
