Warner Bros. Discovery is releasing an NFT bundle for “The Lord of the Rings: The Fellowship of the Ring”. The digital experience apparently includes the movie in 4K, never-seen-before footage, behind-the-scenes stills, and even AR collectibles. The locations chosen for the AR experiences are “The Shire,” “Rivendell,” and the “Mines Of Moria.”
The Warner Bros “Lord Of The Rings: Fellowship Of The Ring” NFTs are bundled into two editions:
– The $30 “Premium Mystery Edition” pack includes 10,000 random mint NFTs with Common, Uncommon, and Rare traits. Unlocking this pack will get fans a random interactive navigation menu from one of three “LOTR” locations.
– The “Premiere Epic Edition,” running for $100, is the complete interactive navigation experience containing all three location points for fans to explore. This edition includes 999 Ultra Rare collectibles and extra perks apart from those included in the Mystery edition.
Warner Bros. Discovery has partnered with blockchain company Eluvio to launch the NFTs. Eluvio is a carbon-conservative, and eco-friendly blockchain, and its “Content Fabric” blockchain is also Ethereum compatible.
Michelle Munson, CEO and co-founder of Eluvio, stated:
“Warner Bros. Home Entertainment is setting a new bar for innovation in the distribution of home movies by demonstrating the potential of web3 for consumer engagement, digital supply chain transformation, and new business opportunities.”
