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Anzu and Socialpoint Announce Partnership To Bring In-Game Ads To Dragon City

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Anzu and Socialpoint announce a new partnership to bring in-game ads to Dragon City – a town-builder and strategy game. The ads will apparently appear on 3D objects throughout the game. As a result of the partnership, advertisers will now be able to reach hundreds of thousands of players in Dragon City with intrinsic ads, or non-disruptive ads.

Socialpoint has released eight games that have apparently had more than 700 million downloads. They are backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and other prominent investors. Anzu recently raised around $37 million to make advertising in games better for brands, game developers, and gamers. It is important to note that Socialpoint is now part of Zynga, which Take-Two Interactive bought for $12.7 billion (at the time of reporting).

Lev Kommisarchik, vice president of mobile games and publisher services at Anzu, stated:

“Dragon City is a renowned title with rich and engaging content that keeps players coming back every day, and Anzu’s ad placements allow advertisers to tap into this diverse and highly engaged audience in a non-intrusive way. The game has a huge following, and it’s been great to work with Socialpoint to help them establish their in-game ad monetization strategy, which benefits their studio, players, and advertisers.”

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