Digital fashion brand, House of Blueberry, is launching a line of its clothing in The Sims 4. House of Blueberry CEO and Founder Gizem Mishi McDuff stated that through publisher Electronic Arts’ partnership with the Overwolf platform they will apparently be launching over 200 assets in The Sims 4 this week.
House of Blueberry CEO Mishi McDuff founded the fashion line in 2012 to outfit avatars in Second Life. Since then, it has expanded into Roblox with an in-game digital store. In February, it partnered with designer Jonathan Simkhai and metaverse platform Everyrealm to launch Metaverse Fashion Week.
House of Blueberry CEO and Founder Gizem Mishi McDuff said in a statement:
“We’re absolutely thrilled to be able to bring our designs to The Sims 4. These are not just games; they are social platforms. This is where you meet your friends. Self-expression and how you present yourself actually matters just as much as it does in real life, simply because you’re forming these social connections.”
