Starbucks launched a Beta test of its Odyssey experience in partnership with Polygon – which combines customer loyalty rewards with non-fungible token (NFT) collecting and other gamified elements. The new Starbucks Rewards program was opened to a “small group of waitlist members,” including employees and customers. The Beta version allowed them to engage in interactive “Journeys” that earn “Journey Stamps” in the form of Polygon-based NFTs.
In addition, users also get “Odyssey Points” that will open access to new benefits and experiences in the future. These benefits will apparently include virtual espresso martini-making classes, exclusive events, and trips to Starbucks roasteries and coffee farms. The company says it will send monthly invitations to others on the waitlist beginning in January.
Members who were invited to the Beta launch will also have access to the Starbucks Odyssey market powered by Nifty Gateway, where users can buy and sell their digital collectible Stamps. Odyssey participants can purchase Stamps directly with a credit card, without the need for a crypto wallet or using cryptocurrency, according to Starbucks.
Howard Schultz – Starbucks interim CEO
Brady Brewer – Starbucks’ chief marketing officer
Andy Sack – Forum3 co-founder and co-CEO
