Fashion brand H&M has launched a new game within the metaverse platform Roblox. The game, called H&M Looptopia, lets players create a virtual wardrobe for their characters by experimenting with materials and patterns. The game is aiming to help users define their digital identity within the emerging metaverse and features mini-games, events, styling sessions, and social interactions, alongside other features.
H&M Americas Head of Customer Activation and Marketing, Linda Li, states:
“People who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Loooptopia Experience on Roblox is now allowing us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline. In the coming years, H&M will continue to explore this fast-growing expanse of virtual and augmented realities.”
