Tom Verrilli, Chief Product Officer at Twitch, releases a letter to the community laying out Twitch’s roadmap for new monetization features in 2023.
One key focus is giving streamers more options to monetize on the platform. Twitch will be releasing Sound Bites (first-party audio alerts) and updating Cheering so viewers can further customize their interactions with streamers. These personalization features will also allow streamers to recognize their top supporters. Twitch will also experiment with personalized discounts based on viewer behavior to encourage more interaction with highly engaged fans.
Additionally, Twitch is testing a more meaningful sponsorship solution. The platform will start with channel skins and clickable branded graphics. Ads that interrupt livestreams are particularly disruptive so Twitch hopes this will provide an alternative and more engaging solution. Interestingly, many of these monetization features will be available on mobile.
