Anima (a protocol for dynamic and ownable augmented reality) recently raised an additional $3 million. The capital went towards its augmented reality protocol used in apps such as the Onlybots AR digital pets. Anima‘s funding came from HashKey, Not Boring Capital, Polygon Studios and NGC Ventures. Previous investors include Coinbase Ventures, Flamingo, and Divergence Ventures.
Anima was founded in 2021 by cofounders Neil Voss and Alex Herrity, known for their work building creative products with companies like Nintendo, Epic Games, HBO, Tumblr, and Flipboard. Alex Herrity recently introduced Onlybots – the project sold out and hit the top trending projects on trading marketplaces within an hour of launch.
The Anima protocol and toolset are in a private beta with a public launch in early 2023, providing a path for creators to release and tokenize dynamic creations that interact with the real world. Anima says it “empowers creators to set the terms of their sales and enables collectors to obtain true ownership”.
