Amazon’s Alexa Fund leads a $20 million investment in entertainment firm Superplastic. The Alexa Fund is Amazon’s venture capital arm that focuses on new media, smart consumer electronics, ambient intelligence, and other areas of digital technology.
Superplastic is a global entertainment brand that creates and manages a roster of world-famous synthetic artists and influencers. Often seen and experienced through social media and partnerships ranging from Gucci to Fortnite. Paul Budnitz is currently CEO.
Other investors included Craft Ventures, Google Ventures, Galaxy Digital, Kering, Sony Japan, Scribble Ventures, Kakao, Animoca Brands, Day One Ventures, and Betaworks. This latest round brings Superplastic’s total funding to $58 million to date.
