Pearpop says it allows creators and brands to market their products by collaborating with celebrities like Madonna and influencers like Sommer Ray. These celebrities and influencers use their social media platforms like TikTok to promote the brands they collaborate with, with Pearpop providing insights and a compensation mechanism.

Pearpop’s marketplace has attracted some of the world’s leading brands including Amazon, Netflix, Chipotle, Rakuten, Universal Pictures, Sonos, and Beyond Meat. Moreover, celebrities like Doja Cat, The Weeknd, Madonna, Shawn Mendez, and Post Malone are using the platform.

Pearpop CEO and founder Cole Mason said the platform now has more than 200,000 creators. 

Notably, the company is working on a blockchain-based product called Pearproof. Which allows celebrities to sell NFTs from their social media posts. The Viral NFT platform allows NFTs to gain in value based on the popularity of the underlying social media posts.

The raise will apparently be allocated toward the team’s strategic growth and the development of brand and technological reach. Moreover, the Doodles brand plans to continue its expansion into the mediums of music, animation, consumer products, gaming, IP partnerships, and events and attractions. 

Its mission is to “create the next household name animated franchises faster and more economical than traditional models”. They believe the next generation of animated franchises will be born on web3.

The company is backed by some of the best media and technology investors in Hollywood and Silicon Valley. These include Alexis Ohanian’s Seven Seven Six, Initialized Capital, The Chernin Group, Dapper labs, Serena Williams, Will Smith’s Dreamers VC, CASSIUS Family, and Spencer Rascoff’s 75 & Sunny VC.

Most recently, the famous Friends star Jennifer Aniston has teamed with Invisible Universe to develop the character, Clydeo, inspired by her real-life dog, Clyde.