Rainshine Global creates and distributes content with a particular focus on Web3 in India, the United States, the United Kingdom, the Middle East, and Southeast Asia. The two companies are aiming to build a gateway for Japanese intellectual properties (IPs) to reach new global markets.
In addition, original anime IPs from Rainshine Global’s content vault will be brought to Japan, which will “provide a significant boost to the global growth plans of IP owners in Japan”.

This is not the first time Animoca Brands Japan has backed Psychic VR Lab. In June last year, the two companies announced a collaboration for an urban-linked XR NFT art exhibition at NFT NYC. Psychic VR is the leader in XR experiences in Japan. The company operates STYLY, an XR creative platform used by more than 50,000 artists worldwide.
Kyoya Okazawa, the co-founder of Animoca Brands Japan, stated:
“Looking ahead, the possibilities of real space will be expanded by XR technology, and the value of all urban spaces such as buildings’ atriums and parks will increase with the addition of virtual versions. It will be possible to bring media and entertainment attributes into these spaces. Through this partnership, we will create new economic opportunities for these digital twins by connecting them with Animoca Brands’ global Web3 ecosystem of over 400 companies, and leverage content from our partner IP holders.”
Animoca Brands Japan will use the new capital to secure licenses for popular intellectual properties, develop internal capabilities, and promote the adoption of web3 to multiple partners, increasing the value and utility of their branded content while fostering the development of a safe and secure NFT ecosystem in Japan.