The founder, Sharon Tal Yguado, has a wealth of experience in the entertainment industry. She has previously held positions as Head of Genre Programming at Amazon Studios and Head of Fox International Studios at Fox Networks Group.

Astrid Entertainment says it is planning on bringing together “accomplished and noteworthy worldbuilders to craft fantastical living worlds. These worlds will be used to inspire positive, community-focused play. Each of these worlds will hopefully, with time, grow into large universes across different mediums”.