Khaby Lame recently became famous on TikTok – gaining 142 million followers with his videos calling out “do-it-yourself content creators that make things too complicated”. Apart from creating content around web3 and clearing up the myths, the TikTok star will also be creating nonfungible token (NFT) collections with Binance, with the goal of enhancing engagement with his fans.
The onboarding of the TikTok star into Binance follows the firm’s efforts to work with big celebrities. Last week, Binance also partnered with football star Cristiano Ronaldo to introduce his fans into the Web3 space through NFTs.

The fund will make investments across companies in three stages ranging from incubation to early-stage venture and late-stage growth. Binance Labs’ most recent strategic investment was with STEPN by Find Satoshi Lab, a web3 move-and-earn app.
Binance CEO Changpeng Zhao stated: “The goal of the newly closed investment fund is to discover and support projects and founders with the potential to build and to lead Web 3 across DeFi, NFTs, gaming, Metaverse, social, and more.”
