The $5 million dollar funding round was raised through a combination of an equity and token financing round led by Play Ventures through its Future Fund. Existing shareholders Makers Fund, Solana, Magic Eden, Merit Circle, and Citizen X also invested.

Niko Vuori is the CEO of Blockstars. In the game, players put together musicians called “Blockstars” who write, record, and release singles. Players then package their greatest hits into albums and put in the time and effort to improve their skills and ultimately work towards the goal of earning enough money to start and upgrade their own.

Winners of various categories of competitions within the game can earn rewards in the form of $ROC, the game’s main token on the Solana blockchain. The token is used for major game actions (such as minting, buying, and selling Blockstars and other in-game NFT assets, as well as determining governance structure).