Over the course of the week, Chipotle will give out crypto prizes of varying amounts to 500+ players, while some 700,000 others will receive vouchers for free food. The cryptocurrency prizes will range in cash value from $1,250 to $35,000 and will be awarded in Bitcoin, Ethereum, Solana, Avalanche, and Dogecoin. Prizes will be deposited into verified winners’ Coinbase accounts, which are required to claim them.

This is not the first time Chipotle has engaged with crypto. In April 2021, Chipotle ran a “Burritos or Bitcoin” promotion that gave away $100,000 in BTC. And in early June, Chipotle began accepting payment for all transactions in 98 different cryptocurrencies, via a Flexa-enabled app.