Limit Break was founded in August of 2021.  Its name was inspired by the “Limit Break” combat sequence popularized in RPG games like the Final Fantasy series. Gabe Leydon was a pioneer of free-to-play mobile games at Machine Zone, which was sold for $600 million in 2020 to AppLovin. Leydon left Game of War maker Machine Zone in 2018 to explore cryptocurrencies. In August 2021 he teamed up with his Machine Zone cofounder Halbert Nakagawa to create a game with a new kind of blockchain-based business model named “free-to-own.”

Limit Break has just revealed that it has purchased a $6.5 million ad for the upcoming web3 “DigiDaigaku” game at the Super Bowl. The 30-second ad slot will hopefully enable Limit Break to show off DigiDaigaku in a commercial at Super Bowl LVII in February 2023 in support of the DigiDaigaku community. It’s a first for a blockchain gaming community to have a Super Bowl ad that could be viewed by more than 50 million live viewers and tens of millions more online.

Limit Break was founded in August of 2021.  Its name was inspired by the “Limit Break” combat sequence popularized in RPG games like the Final Fantasy series. Gabe Leydon was a pioneer of free-to-play mobile games at Machine Zone, which was sold for $600 million in 2020 to AppLovin. Leydon left Game of War maker Machine Zone in 2018 to explore cryptocurrencies. In August 2021 he teamed up with his Machine Zone cofounder Halbert Nakagawa to create a game with a new kind of blockchain-based business model named “free-to-own.”

Gabe Leydon stated in a press release: “Our focus is on what I believe is going to replace ‘free-to-play’ with something I call ‘free-to-own’ games.”